Welcome to the ASI Insider Podcast
ASI Insider is a collaborative podcast series from ASI, hosted by Kent Tibbils, VP of Marketing at ASI.
This ongoing podcast series delves into the latest industry product updates, trends, and insightful discussions with special guests from partners such as Intel, Microsoft, ASUS, MSI and more. Whether you’re a seasoned pro or a curious listener, get ready to be informed, inspired, and entertained.
ASI Insider: The MSI EdgeXpert powered by NVIDIA DGX Spark Technology
Recorded: Nov. 14, 2025 | Available On-Demand
MSI’s Marco Ching introduces us to the MSI EdgeXpert, powered by NVIDIA’s DGX Spark Technology to deliver petaflop performance and to empower local AI development all in a compact design that fits in the palm of your hand. Marco discusses the product features, market segment, customer profile and highlights MSI’s unique value add which includes extended warranty options.
ASI Insider: Intel Xeon 6 and Security, The Third Solution Pillar
Recorded: Oct. 10, 2025 | Available On-Demand
In this edition of ASI Insider, Kent Tibbils is joined by Jesse Schrater, Intel Principal Engineer, Data Center & AI Security, for a discussion about the strength, value, and benefits of Intel hardware security solutions available on the Intel Xeon 6 Processor. Jesse discusses current technologies, the impact of AI, and a look at security for Quantum computing.
Introducing the MSI CUBI NUC AI+ 2MG
Recorded: Sept. 5, 2025 | Available On-Demand
Join Kent Tibbils of ASI and Marco Ching from MSI as they discuss the new MSI CUBI NUC AI+ 2MG system that features the Intel Core Ultra 200V (Lunar Lake) processor. In this edition, Marco outlines the unique benefits of MSI and the software bundle available for the MSI CUBI AI+ that includes options for both business and health care market segments.
Competitive Comparison Between Intel and Apple
Recorded: June 27, 2025 | Available On-Demand
In this edition of ASI Insider, Kent Tibbils from ASI is joined by Jeremy Probst from Intel for a discussion focusing on the Intel competitive advantages verse Apple highlighting Intel’s advantages in choice, gaming compatibility, and peripheral support. Kent and Jeremy also review advancements in the Intel Evo platform, battery life improvements, and enhanced security features through Intel vPro Technology emphasizing the benefits for users and businesses.
MSI Notebooks with the Intel Core Ultra 200V Series Processor
Recorded: June 20, 2025 | Available On-Demand
Kent Tibbils and Eugene Kuo discuss MSI’s notebook product lines, focusing on their various series and features including processors, noise cancellation technology, and Intel Evo certification. Kent and Eugene explore MSI’s wide range of products for technology resellers, highlighting MSI’s in-house manufacturing flexibility, engineering strengths and various warranty options. The conversation concludes with appreciation for MSI’s focus on channel relationships and partnership, while discussing the features of MSI’s notebooks with Intel Core Ultra 2 processors.
Harnessing the Power of CUDIMMs and Intel Core Ultra 200 Series
Recorded: May 30, 2025 | Available On-Demand
In this edition of ASI Insider, Kent Tibbils, VP of Marketing at ASI, and Harshit Ahuja, Product Marketing Manager at Micron, discuss the latest memory technologies focusing on CUDIMMs, a new solution enabled by the Intel Core Ultra 200 Series Processor. The discussion covers the value and benefits this new memory offers in terms of performance speed and capacity per module. Technology matters across the entire system, and Micron plays a pivotal role in delivering memory solutions that provide value to all market segments.
ASUS NUC Systems Featuring the Intel Core Ultra Series 2 Processor
Recorded: May 23, 2025 | Available On-Demand
In this edition of ASI Insider, Kent Tibbils, VP of Marketing at ASI, and Chris Halversen, US Business Development Manager at ASUS, discuss the latest ASUS NUC models that utilize the Intel Core Ultra 200 Series Processor. The discussion covers the different ASUS NUC product families, additional technology benefits supported, specific features that make the ASUS NUC platforms unique and different from other manufactures, the value of Intel vPro, and the opportunity resulting from the current PC Refresh Cycle. Chris will also touch on what’s coming next from ASUS for NUC products.
ASI Insider: The Windows 11 PC Refresh Opportunity + Copilot PCs
Recorded: June 19, 2024 | Available On-Demand
Join Kirk Sinclair, Microsoft Partner Account Manager, and Kent Tibbils, ASI VP of Marketing, as they discuss the Windows 11 PC Refresh Opportunity as Windows 10 End of Support approaches, and learn how Copilot+ PCs help your business and enable your customers to unlock their productivity superpowers.
ASI Insider: Windows Device Refresh & AI Update
Recorded: Dec. 14, 2023 | Available On-Demand
Join Kirk Sinclair, Microsoft Partner Account Manager, and Kent Tibbils, ASI VP of Marketing, as they discuss what’s on the horizon for the 2024 Windows Device Refresh to help grow your business. Learn how upgrading to new Windows 11 devices can help improve productivity and enhance security, and the impact of new AI features.
ASI Insider: What’s New with
Windows 11 and ASUS NUC Mini PCs
Recorded: Sept. 25, 2023 | Available On-Demand
Join Kirk Sinclair, Microsoft Partner Account Manager, Kent Tibbils, ASI VP of Marketing, and guest Ronald Chan, Director of Sales from ASUS OPBG Canada, to learn about the benefits of Windows 11 and ASUS NUC Mini PCs together.
ASI Insider: Windows Server & On-Premise Servers: Control Your Data and Control Your Costs
Recorded: August 30, 2023 | Available On-Demand
Join Kirk Sinclair, Microsoft Partner Account Manager, and Kent Tibbils, ASI VP of Marketing to learn about the benefits of Windows Server 2022 and on-premise servers, including cost and data protection, as well as server refresh opportunities to help your customers accelerate their server business growth.
ASI Insider: Windows 11 + Modern Hardware Helps Protect Against Threats
Recorded: March 23, 2023 | Available On-Demand
Join Kirk Sinclair, Microsoft Partner Account Manager, and Kent Tibbils, ASI VP of Marketing to learn why your customers should upgrade to Windows 11 and modern hardware to help protect against threats and mitigate real world attacks. Plus, learn how genuine Microsoft software can help protect your valuable assets.
ASI Insider: Windows Server | The Channel Wins Through Transition
Recorded: Feb. 23, 2023 | Available On-Demand
Windows Server 2012 End of Support is coming up on Oct. 10, 2023. Join Kirk Sinclair, Microsoft Partner Account Manager, Kent Tibbils, ASI VP of Marketing, and Devlin Norris, Canadian Distribution Channel Business Manager at Intel, to learn how you can help prepare your customers with a valuable refresh opportunity with Windows Server 2022 and new Intel Xeon 4th Gen Scalable Processors.