ASI Insider Podcast
ASI Insider Podcast: Channel Insights and Product Updates
Stay informed with the ASI Insider Podcast, a technology podcast bringing IT resellers, system integrators, and technology professionals expert insights into the latest channel industry trends, product innovations, tech news, and business opportunities.
Hosted by Kent Tibbils, Vice President of Marketing at ASI, ASI Insider features conversations with leading technology manufacturers and industry experts. Explore discussions covering enterprise computing, AI technology, server and storage solutions, PC hardware, cybersecurity, partner programs, and much more.
Latest Episode:
The Underlying Value of the Seagate Partner Program
ASI Insider Podcast Episodes
ASI Insider: The Underlying Value of the Seagate Partner Program
Recorded: June 26, 2026 | Available On-Demand
In the episode of ASI Insider, Kent Tibbils is joined by Seagate’s Joy Dinan for an in-depth discussion about the value and benefits of the Seagate Partner Program. Resellers will learn about the many features, tier levels, training programs, marketing materials, and MDF options that are part of the program. Additionally, ASI customers that enroll in the Seagate Partner Program have access to Seagate Deal Registration portal that supports configuration setup, provides deal protection, and provides insight to support allocation.
ASI Insider: Seagate Exos Storage Solutions
Recorded: June 26, 2026 | Available On-Demand
Jonathan Bauder from Seagate introduces ASI customers to the Seagate Exos family of storage solutions and discusses the many key technologies, as well as performance benefits, that are the result of Seagate’s end-to-end engineering capability. Data is essential to today’s compute applications, and as a storage technology leader, Seagate is uniquely positioned to provide resellers with solutions that can differentiate their company and drive growth across the entire AI landscape.
ASI Insider: MSI Cubi featuring the Intel Core Ultra Series 3 (Intel Panther Lake)
Recorded: March 27, 2026 | Available On-Demand
Join Kent Tibbils from ASI and Albert Ho from MSI for an introduction to the MSI Cubi AI+ 3MG powered by the Intel Core Ultra Series 3 processor. This innovative ultra-compact system delivers 50 TOPS of NPU acceleration providing Copilot +PC performance in a 4×4 system form factor. Albert discusses new features, including MSI Power Link, finger print power button, dual 2.5G LAN and more.
ASI Insider: The MSI EdgeXpert powered by NVIDIA DGX Spark Technology
Recorded: Nov. 14, 2025 | Available On-Demand
MSI’s Marco Ching introduces us to the MSI EdgeXpert, powered by NVIDIA’s DGX Spark Technology to deliver petaflop performance and to empower local AI development all in a compact design that fits in the palm of your hand. Marco discusses the product features, market segment, customer profile and highlights MSI’s unique value add which includes extended warranty options.
ASI Insider: Intel Xeon 6 and Security, The Third Solution Pillar
Recorded: Oct. 10, 2025 | Available On-Demand
In this edition of ASI Insider, Kent Tibbils is joined by Jesse Schrater, Intel Principal Engineer, Data Center & AI Security, for a discussion about the strength, value, and benefits of Intel hardware security solutions available on the Intel Xeon 6 Processor. Jesse discusses current technologies, the impact of AI, and a look at security for Quantum computing.
Introducing the MSI CUBI NUC AI+ 2MG
Recorded: Sept. 5, 2025 | Available On-Demand
Join Kent Tibbils of ASI and Marco Ching from MSI as they discuss the new MSI CUBI NUC AI+ 2MG system that features the Intel Core Ultra 200V (Lunar Lake) processor. In this edition, Marco outlines the unique benefits of MSI and the software bundle available for the MSI CUBI AI+ that includes options for both business and health care market segments.
Competitive Comparison Between Intel and Apple
Recorded: June 27, 2025 | Available On-Demand
In this edition of ASI Insider, Kent Tibbils from ASI is joined by Jeremy Probst from Intel for a discussion focusing on the Intel competitive advantages verse Apple highlighting Intel’s advantages in choice, gaming compatibility, and peripheral support. Kent and Jeremy also review advancements in the Intel Evo platform, battery life improvements, and enhanced security features through Intel vPro Technology emphasizing the benefits for users and businesses.
MSI Notebooks with the Intel Core Ultra 200V Series Processor
Recorded: June 20, 2025 | Available On-Demand
Kent Tibbils and Eugene Kuo discuss MSI’s notebook product lines, focusing on their various series and features including processors, noise cancellation technology, and Intel Evo certification. Kent and Eugene explore MSI’s wide range of products for technology resellers, highlighting MSI’s in-house manufacturing flexibility, engineering strengths and various warranty options. The conversation concludes with appreciation for MSI’s focus on channel relationships and partnership, while discussing the features of MSI’s notebooks with Intel Core Ultra 2 processors.
Harnessing the Power of CUDIMMs and Intel Core Ultra 200 Series
Recorded: May 30, 2025 | Available On-Demand
In this edition of ASI Insider, Kent Tibbils, VP of Marketing at ASI, and Harshit Ahuja, Product Marketing Manager at Micron, discuss the latest memory technologies focusing on CUDIMMs, a new solution enabled by the Intel Core Ultra 200 Series Processor. The discussion covers the value and benefits this new memory offers in terms of performance speed and capacity per module. Technology matters across the entire system, and Micron plays a pivotal role in delivering memory solutions that provide value to all market segments.
ASUS NUC Systems Featuring the Intel Core Ultra Series 2 Processor
Recorded: May 23, 2025 | Available On-Demand
In this edition of ASI Insider, Kent Tibbils, VP of Marketing at ASI, and Chris Halversen, US Business Development Manager at ASUS, discuss the latest ASUS NUC models that utilize the Intel Core Ultra 200 Series Processor. The discussion covers the different ASUS NUC product families, additional technology benefits supported, specific features that make the ASUS NUC platforms unique and different from other manufactures, the value of Intel vPro, and the opportunity resulting from the current PC Refresh Cycle. Chris will also touch on what’s coming next from ASUS for NUC products.
ASI Insider: The Windows 11 PC Refresh Opportunity + Copilot PCs
Recorded: June 19, 2024 | Available On-Demand
Join Kirk Sinclair, Microsoft Partner Account Manager, and Kent Tibbils, ASI VP of Marketing, as they discuss the Windows 11 PC Refresh Opportunity as Windows 10 End of Support approaches, and learn how Copilot+ PCs help your business and enable your customers to unlock their productivity superpowers.
Frequently Asked Questions
What is the ASI Insider podcast?
ASI Insider is ASI’s collaborative technology podcast series featuring conversations with industry experts and leading technology manufacturers. Hosted by Kent Tibbils, VP of Marketing at ASI, the podcast explores technology innovations, product updates, industry trends, and solutions that help technology resellers grow their businesses.
What topics are covered on the ASI Insider podcast?
ASI Insider covers a wide range of technology topics, including artificial intelligence (AI), processors, business computing, enterprise storage, servers, networking, cybersecurity, and emerging technology solutions. Episodes also explore new products, manufacturer partnerships, and industry developments from leading partners such as Intel, ASUS, Seagate, MSI, and NVIDIA.
Who should listen to ASI Insider?
ASI Insider is designed for technology resellers, VARs, channel partners, system integrators, retailers, IT professionals, and businesses interested in staying informed about the latest technology products and industry trends. The discussions offer insights into emerging technologies, product capabilities, and business opportunities within the tech industry.
Where can I watch ASI Insider podcast episodes?
ASI Insider episodes are available on-demand through the ASI website. Visitors can explore the episode library and watch discussions featuring technology experts and representatives from leading technology manufacturers. Subscribe to the ASI Channel Update Newsletter to make sure you don’t miss an episode.
What technology manufacturers are featured on ASI Insider?
ASI Insider features discussions with representatives from leading technology manufacturers and partners, including Intel, ASUS, Seagate, MSI, NVIDIA, and other industry innovators. Episodes highlight new products, technology advancements, and more.